For small businesses and marketing teams

We fix the words costing you customers, so you can do what you do best.

"Quality service." "Grow your business." Vague words sound fine. Customers stop reading.

We write, design, and set up your website, emails, and posts.

Choose the path to fix your words and win back the customers you're losing.

If you own the business

You write it all yourself: the website, the emails, the posts. Customers still don't get it.

You're too close to it to see what a stranger misses, and you don't have time to keep trying.

The Rebuild.

Best for
Owners who do it all and don't have time to write
Includes
  • Up to two platforms: website, booking, emails, or socials
  • Every word rewritten in your voice
  • Designed and set up for you
  • The path to paying cut to the fewest clicks
Outcome
Customers who get you and buy, and your time back for the work
from $3,300
About 21 days. Done for you, start to finish. Start with a free audit →
If you lead a marketing team

Everyone on your team describes what you do a little differently.

Five versions sound vague, so customers hear five companies instead of one, and every campaign starts from scratch.

One voice.

Best for
Marketing teams with two or more people writing
Includes
  • Your voice and core message, written down
  • Your homepage rewritten to match
  • Guides for every channel
  • A working session with your team
Outcome
One company in every campaign, and a team that stops starting over
from $6,500
We build it with your team or hand it over. Starts with a 20-minute call. Book a discovery call →

Not ready yet? Read the free guide →

How it works

Clear words in three simple steps.

  1. 1

    Send your link.

    Your website or socials. In three working days you get a short report by email: what's working, what's costing you customers, and the price to fix it.

  2. 2

    We fix it everywhere.

    Your website, emails, and socials, rewritten in your voice, designed, and put live. You approve everything first.

  3. 3

    Customers come to you.

    They understand you on first read, pay full price, and think of you first next time.

Free homepage audit

See what your words are costing you.

Send your website, or your socials if you don't have one. We go through it like a customer would. Within three working days you'll get what's working, what's costing you customers, and the price to fix it. Keep the findings either way.

baylineresidences.com

Affordable1 luxury living2 starting at just $2,860.

Floor-to-ceiling windows. Rooftop pool. Steps from the water. From $2,860.

Learn more3 Book a tour →
Elevate your lifestyle.4
Tour this week. Move in this month.

Hover or tap the example to see the fix.

  • 1Apologizes. "Affordable" and "just" shrink the price.
  • 2Vague. Every building says "luxury."
  • 3No next step. "Learn more" isn't a decision.
  • 4Sounds fine. "Elevate your lifestyle" could be anyone's.
  • The first one apologizes. The second one sells.

Step 1 of 2 · Your details

Request your free audit

See exactly what's costing you customers, and what it takes to fix it.

What happens next: we review your site within three working days and email you the findings and a price. No call needed.

Free guide · 5-minute read

5 words costing you customers.

Five words to cut today, and what to write instead. A five-minute read before your next post, page, or email.

What happens next: we email you the guide. One email, no spam.
Cover of Tend Your Garden by Gerardo Ponce
Why Grateful Hands

We know what it's like to be better in person than online. We've lost customers to it too.

Words that mean exactly what you do.

Fine comes from the Latin for end. When your words sound fine, that's where the sale ends.

You get a writer with fifteen years of tracing words to their roots, one published book, and two brands of his own. Every word on your site will say what you mean, and nothing you don't.

Gerardo Ponce

Questions

Is the audit really free?

Yes. We review your homepage and the path from it to paying. You get what's working, what's costing you, and the price to fix it, in one document. If we're not a fit, the findings are still yours.

Why does everything start with the website?

Words win customers over. A confusing path to paying loses them anyway. Your website, or your socials if that's where customers find you, is where both happen. Every email, ad, and campaign after it sends people back there. So we fix it first, words and path together.

Who is this for?

Businesses that care about quality, and whose customers notice the details. If your product is better than your words, it's for you.

Can you check my emails and socials too?

Yes. Add us as a collaborator and we'll include them. That's often where we find messages that never sent and replies nobody saw.

What if I don't have a website?

Send your socials. We'll audit how customers find you and buy from you today. If you need a website, we can build it as part of the Rebuild.

Your next step

Fix your words so customers come to you.

You're better in person than online, and it's frustrating to watch customers pick someone worse. The better business deserves to win. With the right words, customers see what you see, pay full price, and choose you first.

Pick the path that fits you, and we'll take it from there.

Or keep the vague words, and keep losing customers to businesses that aren't as good as yours.